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Smashing Baby is a online baby boutique for the chic and stylish mom. They needed a fresh new logo to brand themselves online and custom products.
Objective: To create a brand identity using their ideas and goals in mind to reflect the company.
Results: The theme I took was Stylish and Eco Friendly that was targeted for the chic and fashionable “city” mom. The choice of colour and photography depicts the lifestyle of a career women turned mom in her mid-to-late 30s who prefers the boutique-y shopping experiences. The new logo is now being used throughout their on & offline branding.
Photo Credit: Jennifer Mong-Ritchie
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