Minimal Design For Maximum Impact, Design For A Jewelry Brand
How It Started
Bossa is a conceptual jewelry website created as a practice project, showcasing a fusion of branding and design, and seamless functionality. In a market traditionally dominated by female-centric themes, Bossa appeal to the market yearning of minimal aesthetics, while promoting living confidently, through its unique approach to both branding and web design.
Branding Strategy
Recognizing the female dominance in the jewelry market, Bossa strategically aligns its branding to resonate with the modern, confident woman. The brand aims to empower individuals, encouraging them to embrace their uniqueness and exude self-assurance.
Design For Brand
Bossa's website design is a reflection of its branding strategy. Striving for a borderless and minimalistic aesthetic, the website leave all the room for the product pictures to speak for themselves. We used simple black and white color scheme only to keep the attention on the product. The website's bold and minimalist approach is aimed at creating an immersive and endearing user experience.
Make You Love Scrolling
To craft a browsing experience that sparks joyful surprises while transitioning from one section to another, we delved deep into coding languages to create a unique and seamless web layout. Users will fall in love with scrolling on the web page and be happy to stay and browse more.
Ecommerce Functionalities
Bossa is equipped with a comprehensive ecommerce system, seamlessly integrating products, categories, a user-friendly cart function, a secure check-out process and automated emails. The website ensures a smooth transactional experience, prioritizing user satisfaction.
Dynamic Content For Frequent Marketing Needs
Bossa utilizes multiple Content Management Systems (CMS) to organize and manage its content efficiently. This strategic choice enables the rapid and easy rollout of fresh marketing material, keeping the website dynamic and aligned with the latest trends.