ArtVilson Media is a full cycle digital agency providing digital marketing and video production services. Locationally located in Dubai.

The Task

Customers came with the task of repackaging the website as the main selling page that demonstrates their cases. The previous website was outdated, didn't show actual services.

I led the project in collaboration with the project manager from the company. They prepared the copyrights and structures themselves, and I acted as a consultant-partner – I changed some texts and block order to improve website from marketing point of view. So prototyping phase was carried out in cooperation with the client.

The main task was to preserve the colors and gradients of previous brandbook and modernise them.

The Design

Gradients were used in newly created geometric shapes, thus replacing the solution with previous blurry ones. Rectangular shapes convey specificity, trust and clarity. This idea was also extended further down in the website – on hover of services cards.

Geometric style was used in illustrations as well. Each of created illustration showed the following service – for example, Web & App Analytics in the form of a dancing equalizer as a demonstration of different values of analytics indicators.

Primary colors were chosen from the company's brandbook, but mainly focused on combination of 2 colors – orange and purple. Orange as a demonstration of non-standard and creative approach, as the guys offer interesting solutions for promoting customers in social networks. Purple as complementary color and at the same time as direct association with the IT sphere, since the client range is NFT, Web 3.0, digital products.