Gopuff ~ Categories

Art Direction, Visual Design, UX/UI Design

Via Herodigital, we teamed up with Gopuff's in-house photography team and category specialists to find a way to revamp the visualization and revamp the how users may find categories when shopping within the app.

Old Category Tiles - Gopuff felt that their category tiles were outdated and had little contrast from the category name.

Photography Exploration - We began A/B testing different styles of photography through our Paid Channels, CRM and the app.

Iterating & Identifying - After numerous rounds of iterations, we determined a photo and category tile style.