myCode

Bringing the fun in learning through creativity

Challenge

Putting importance on collaboration and innovation, myCode challenged us to create a brand identity that resonates with the same values they put into their curriculums. Letting fun come into play with learning through imaginative designs, we had to spark curiosity and interest among their young learners. 

Client

myCode

Scope

Brand Strategy, Visual Identity, Verbal Identity

About the Brand

MyCode is a coding academy for kids that uses a variety of programs and tools to introduce children of all ages into the field of computer programming. With world-class curriculums and talented instructors, MyCode develops the next generation of curious and creative critical thinkers in a collaborative learning environment wout the Brandhere they can code, play, and create.

Inspiring boundless creativity

Innovative and unique, the logo we created for myCode is custom typography characterized with a playful arrangement of letters and curves to convey the boundless creativity that the brand encourages among its young learners.

As we merge the concepts of play and learning, a brilliant blue is primarily used to establish the intellect and creativity of myCode as a learning academy, while the other vibrant colors reflect its fun and welcoming personality. 

Creating possibilities with imagination

Made up of strokes, doodles, shapes, and random lines; all the patterns and elements of myCode have significant attributions to its identity. They mimic a child’s drawings, inspiring them to transform turn their imagination into reality through code. 

Unraveling stories of innovation

Illustrations are important in narrating a brand’s story, and for an innovative brand like myCode, we kept it simple yet lively. The illustrations are designed to be cohesive with the other branding elements, encapsulating the brand’s professional yet playful personality. 

Launching the journey towards a brighter future with code

With the digital future that lies ahead of today’s generation, we reimagined myCode to create a space for the innovators of tomorrow, where they can have fun and create while discovering the wonders of computer programming.

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Visit us at www.studio-y.ph.