Cruise

Cruise is building a lending protocol that eliminates the need for liquidation. Cruise.fi protects borrowers from liquidation by providing lenders with Price Recovery Tokens (PRT) for collateral redemption upon market recovery.

Cruise came to us with a rebranding project. We found inspiration in the cyclical patterns of interest rates and the financial landscape's ever-changing journey. This inspiration is reflected in Cruise's visual identity, which emphasizes speed through and space illustrations.

We've crafted illustrative visuals to build trust and make memorable first impression as the team embark on their incubation program and fundraising journey.

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Ready to Begin Your Next Project? Email us at rico@hofstudio.xyz