Bing Package Refresh

Colorful and spirited, Bing came to us looking for a fresh new perspective on their family of energizing juice beverages. Established in 2006, Bing had already built familiarity in the national market, so we preserved and enhanced key components of their brand to ensure that this brand equity was retained. We used these pieces as the foundation for a refreshed logo and can design with increased legibility, hierarchy, and appeal, ready for a new era.