Naming & Branding Origem

The name Origem was created by combining two words: origin and gemstone. A simple yet powerful way of proving the originality, authenticity, and rarity of the brand’s products. Five bright colors evoke the senses, nature, and its purest form, reminding the audience about the strength of the history and traditions behind its products. The icon and typography together bring a clear statement with precise delicate lines, almost like a dance between the raw and the magic aspect of the gemstones.