In today's digital age, where moments and creativity often originate in the digital realm, the transition from screen to print can be an intricate journey. Enter OneClickLayout (OCL), a dynamic digital-to-print service committed to enhancing this experience. We embarked on a mission to transform OCL's website, not just optimizing its website but also crafting a compelling brand identity. This case study delves into the multifaceted challenges encountered by OCL, our strategic approach to surmounting them, and the remarkable outcomes achieved.

Our Approach

Our strategic approach for OCL was all-encompassing, extending beyond mere website redesign to include the inception of a unique, resonant brand identity. Key elements of our approach included:

Crafting Brand Identity: We kicked off the project by meticulously crafting OCL's brand identity, including a visually striking logo, a distinctive color palette, carefully chosen typography that personified the brand, and the articulation of a consistent brand voice.

User-Centered Design: Placing users at the epicenter of our decision-making, we adopted a design thinking approach. This ensured that every facet of the design, beyond its aesthetic appeal, aligned harmoniously with user preferences and expectations.

‍Simplifying Customer Journeys & beautiful design: The complexity of customer journeys was addressed through a series of thoughtful strategies:

Information Architecture: We overhauled the site's content structure, allowing users to swiftly access what they sought, eliminating redundant clicks and superfluous pages.

Read more