Redesigning the future of F&B innovation

/ CONTEXT

Ai Palette is a leading AI-powered predictive analytics SaaS platform that gives product innovation teams the ability to track trends as they emerge, grow and fade across markets, and predict their trajectory, all in real time.

As part of their rebranding effort, they commissioned us to review their brand visual identity, to revamp their website and to update their marketing collaterals.

/ APPROACH

After gaining a deep understanding of their brand's values, mission, target audience, and personality, we charted a new direction for their visual identity.

We then crafted a sitemap, wireframes, and mockups in the context of their responsive website revamp. We also coordinated our efforts with the web development agency during UAT through to roll-out and during the post-launch monitoring period.

Subsequently, we seamlessly moved into the realm of marketing collateral development with the creation of templates for their social media posts as well as their slide deck.