Logo & brand identity for Muda

Muda is fashion brand born in Palermo.

Muda’s inspiration is deeply rooted in retro glam of the 60s. The essence of dolce vita, zest for life and the untamed energy of a woman who is self made and unapologetically getting it all formed the concept of the brand.

We loved to bring the balance of retro allure and a modern touch into life with elegant curves in type and vibrant palette in combination with photography.

Retro elegance and the power woman vibe collide into one in every aspect of the design. Extra love goes to the Limoncello collection — a heartfelt homage to the famous Italian liquor celebrated for its zesty, sweet essence.

Ready to elevate your brand?

For inquiries: hello@vailio.agency

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