Hammock™
HAMMOCK BRANDING SOLUTION
Introduction
Hammock is a fintech investment firm dedicated to providing millennial and under investors with the opportunity to gain investment exposure in deep technologies. The company is committed to transparency, integrity, and customer satisfaction, with a focus on helping HENRYs (High Earners, Not Rich Yet) achieve their financial goals.
Design Objective
The primary design objective for Hammock was to create a logo that encapsulates the company's core values, appeals to a millennial and Gen Z audience, and instills trust and confidence. Additionally, the design had to incorporate an element of fun, reflecting the brand's approachability.
Logo Concept
The logo concept revolves around a creative fusion of Hammock's initials and the visual representation of a hammock. The unique logo achieves the following:
Initials Integration: The design cleverly incorporates the first letter of the brand's name "H" of Hammock, forming the main structure of the hammock. This integration establishes a strong visual connection to the brand name.
Hammock Representation: The curve of the "H" elements effectively mimics the shape of a hammock, reinforcing the brand's vision of helping millennials invest while they rest and enjoy their investments. This representation communicates the core concept of relaxation, comfort, and security in investment.
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