Prioritizing research comes down to the intersection of what you already know and what you need to know about your users.
In the end, your goal is to solve problems for your target user group with a delightful product. To reach that goal, build your research upon these steps. Start with users and only move to the next step when you have clarity on the one below it.
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We build delightful experiences shaped by authentic storytelling. We’re Daydrift, a branding and product design studio based out of Amsterdam.