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Athena 3

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Athena 3 movement fitness bold connected lettering letter typography type atheltic

Fitness brand for women.

"This logo takes a slightly different approach utilizing a bold condensed font. The letters are slanted to evoke a sense of forward movement and a continuous journey through its connected letter forms.

The bold typography breeds strength, positivity and confidence. The connected letter forms were once again inspired by the tag line “my journey continues...”

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