Fitness brand for women.
"Athena is known as the goddess of wisdom so an owl is the obvious choice to become the face of Athenas identity. The Goddess is always depicted carrying an owl—the owl was even used on monetary coins in the town of Athens which was named after her. This icon is also inspired by the stylized waves showing movement and motion which are found in ancient Greek motifs. It is a friendly yet bold mark that is clear and memorable."
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