Rotaform by Double
Rotaform
Rotaform is an established New Zealand plastics manufacturer with the ambition to become the industry’s largest supplier. Double was tasked with discovering the major drivers of revenue growth and building new marketing and advertising systems, increase new customers and drive significant revenue growth.
Growth vs Cashflow
Despite earning a leading name in the plastics manufacturing industry, Rotaform was struggling with their digital channel. They knew they were missing out on a major source of both new customers and large commercial enquiries. However, we needed to justify marketing investment with ongoing increases in revenue. Using an incremental approach we balanced the quick ROI of urgent upgrades with more lucrative long-term projects.
Our focus began with paid search (Google ads) and quickly moved to conversion optimisation of the website and structuring the website for SEO success (organic Google rankings). We then moved to ads optimisations, landing pages, checkout, shipping streamlining, bulk discounts, up-sells and conversion dashboards.
The results is a major new revenue stream, constant source of new customers and a higher success rate on multi-million dollar orders.
Shaping the future with greener plastics
Our team worked with Rotaform to rebrand from a cheap plastic manufacturer to a supplier of premium sustainable plastics. This strategic move has positioned Rotaform to capitalise on the growing market opportunity for companies looking to transition towards a more sustainable future, beginning with their plastics.
Redefining the customer experience
To increase bulk sales and drive more revenue, we undertook a strategic overhaul of the customer journey. Our approach involved capitalizing on the potential of single product pages to entice users to buy in larger quantities at discounted rates.
To achieve this, we used the single product pages as a gateway to encourage users to explore bulk purchase options. Once users were enticed by the bulk pricing options, we directed them to a dedicated webpage that showcased the wholesale pricing capabilities in more detail.
We created a compelling narrative around the benefits of buying in bulk, highlighting the value for money and convenience that this approach offers.
This strategy helped Rotaform pivot from single-product sales to larger quantities of sales, while also providing users with a seamless and intuitive buying experience.
Capturing the essence of sustainable plastics
To highlight the quality of our premium products and our commitment to sustainability, our plastic manufacturing company invested in high-quality product photography. By visually showcasing the details and features of our products, customers perceived a higher value in what we offered. Our marketing strategy aimed to emphasize the durability and longevity of our products rather than focusing on cheap plastics.
688%
Increase in Website traffic via Google Ads & SEO.
240%
Increase in website conversion as well as significant margin lift.
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