San Diego Zoo RITZ 2021 Concept

Bold gradients built from the zoo’s new color palette demand attention on a stark field of white. The colors become freely moving brush strokes meant to invoke a sense of play and youthful energy. They dance and interact with our featured animal shapes to create abstract worlds. These shapes are echoed in the joyful letterforms that create our event logo. From the first look future attendees can understand that this years event will bring the fun and more importantly the world into their homes.