VPRO Intro animation

www.simonfrancois.com
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VPRO is a program producer established in the Netherlands since 1926, and is nowadays known as the most culturally radical group on dutch television. Its previous logo was used for nearly 30 years, before hiring Thonik in 2010 for the re-branding of its whole visual identity.
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The motion side of the new identity emphasizes the sassy aspect and mischievous spirit of the graphic elements and system newly designed. This animation sums up a few possibilities dressed up at the day of the launching and opened the press conference where the re-branding got introduced.
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Made at studio Thonik in a design team. In charge of motion.