Monkey Serif

The brief asked us to create a characteristic typeface for Monkey, as well as an otherwise strong identity element, which differentiates the agency from its competitors. Our objective was to create an original typeface that would represent and introduce the agency’s values. The typeface is intended to mix playfulness with serious aspects, built with emphasis on the conceptual. ’Monkey’ got its name from the monkey species qualities. After an extensive study of apes and their habitat the typeface was designed both carefully and respectfully in relation to our research. The Spider monkey, Debrazzas monkey and the Chimpanzee have unique qualities we chose to draw into the type design. Based on this, we were able to create a visual language that mixed the playful with the communicative and the intellectual. The details and structure of the typeface are carefully crafted and the anatomy of each letter carries details that are associated with our ancestors.