VPRO Idents 2012

www.simonfrancois.com
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The idents for a tv-program producer are the very short animations, 3- and 5-second long, placed before and after a program in order to brand it. It is also the proper slot to claim its identity, as a reminiscent melody.
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The third year, the visual means were symplified and reduced the graphical language and color-scheme to a common minimum, and therefore to be able to combine and re-combine them, as their overall commonn language was offering multiple potential links between one to another.
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Made at studio Thonik in a design team. In charge of animation.