VPRO Idents 2011

www.simonfrancois.com
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The idents for a tv-program producer are the very short animations, 3- and 5-second long, placed before and after a program in order to brand it. It is also the proper slot to claim its identity, as a reminiscent melody.
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The second year, pre-idents (3 sec.) and idents (5 sec.) took a different path. The pre-idents placed before the program became more punchy jokes and bold bumpers, whereas the idents turned more into smooth graphical closing.
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Made at studio Thonik in a design team. In charge of animation.