Rocodromía proyect

This project (2021), for the design degree, we had to create the corporate image for a sports center.

I chose a climbing wall for this idea. These types of facilities are used to practice climbing instead of going to a mountain, and they use various materials to resemble a real one as closely as possible.

Based on this, for the logo I chose a handwritten typography that could resemble the imperfection of the rocks, and as for the graphic icon I was inspired by the holds of the climbing wall, representing their grip.

I used the colors green and purple (mainly) because they work perfectly together and because of how they stand out for this type of centers, since it is not a common color choice in these places and therefore is unique.