Multivitamin Brand Identity: Boop Doops

Multivitamins are essential today and parents try everything to get their little ones to eat them. Whether it’s the pretty pink liquid or the sugar- dusted gummies, some kids get ‘tired’ of using them.

I played the role of a medicine corporation and invented a multivitamin product. By embracing the tropical aesthetic, I created four new flavours with a character for each and did some product development.