Designing a mobile app for Singaporeans to take ownership of their health

/ CONTEXT

Sport Singapore is a statutory board under the Ministry of Culture, Community and Youth of the Singapore Government. It is the lead agency tasked with developing a holistic sports culture for the nation.

Tagit, a mobile application development company, approached Pixel Tie to become their UX partner in the development of the latest health and fitness application for Sport SG.

The My ActiveHealth mobile application had to fit in the Singapore government long initiative to promote the ownership and participation of an active lifestyle for all Singaporeans. The app not only had to be relevant to fitness aficionados, but it also had to resonate with a wide audience.

/ APPROACH

For the entire project, which will have lasted most of the year 2017, we mainly focused on Research, Analysis and Design. This, within the Agile Development Framework based on our collaboration with Tagit. Find out more below.

/ IMPACT

As of october 2018, MyActiveHealth mobile application has been released to public and 10,000+ installs have been made on Google Play. Users are giving it an average review of 3.8/5 on App Store and 3.2/5 on Google Play.

MyActiveHealth app was also announced Gold Winner in the ‘Best App - Government Services’ category at Mob-Ex Awards 2019.