CLU - A Fashion Clothing Store - Logo Systems

Hey 👋,

A not so recent project that I did for CLU - A fast fashion clothing brand. I got the opportunity to design their logo systems and rest of visual branding.

The logo speaks to modern and young audiences. It resonates the brand's virtues of being extremely dynamic and ever-so changing.

The Expectations

The brief was as clear as it comes. The identity should respond to the young and fast-moving audiences. Giving them an in-store and online experience of being sleek, spontaneously creative, and right to the point.

The Experience

The client was presented with three options exploring vastly different directions. He came to love this one as it "spoke the best about the virtue of the brand". His words, not mine. You can take my word for it.

Over all experience was good. An another opportunity to shape a real-world business often comes with a bunch of responsibilities.

Side note: For the reasons I choose not to divulge, I definitely recommend getting rules of engagement in place before initiating any project.

Project Type : Personal

Client Company Name : CLU Fashion

PoC : Sadaf Khan