Brand, Visual Identity and Collateral - Pet Shop
THE CHALLENGE
Whenever we are faced with the challenge of developing a visual identity for a well-established niche in the market, we feel an extra stimulus to think differently and bring a modern visual solution to the company.
This is the case of pet shops, a business that has become a fever in recent years, with more entrepreneurs looking for ways to innovate (in the exercise of their activity and/or in communication) to differentiate themselves from their competitors.
But how can we create an innovative approach that stands out among so many others without missing the target audience?
THE SOLUTION
In the case of the Family Pet Store, we chose a logo that would create this connection through details in its typographic design. Through a mix of vibrant and welcoming colors and, through simple and direct communication, based on illustrations emphasizing the relationship between the pets and the owners.
The result was a project that was quickly assimilated by the public, which ensured a demand higher than expected in its first month of operation.
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