Packaging - Spices and Condiment
The main challenge was to design a visual identity that would allow for the addition of new variations and, at the same time, maintain a visual unit attractive enough to convince the consumer to buy the product.
With concept of premium seasonings in mind, we design a solution for the packaging, with contrasting colors and photos referring to the internal products. In the end, 9 seasoning variations were designed, which differ mainly by a chromatic pattern.
This pattern, when aligned at the point of sale creates an attractive visual line inthe eyes of the consumer.
Featured on Brasil Design Award (BDA 2021 - Shortlist)
Featured on Packaging of the World
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