Packaging - Dried, Stuffed & Handmade Pasta
In 2020, Nonna Mia Massas Artesanais invited us to design the packaging for their first product.
It was important that the packaging communicate the brand’s values, the artisanal process and that it worked at different points of purchase.
As a solution, we chose to work with materials with a rustic appearance, selected colors and a compact format, which would accommodate the product variations and also fit into the various supplier shelf spaces.
The result was an immediate acceptance by the public, enabling the launch of new products, including dry pasta, cannelloni, lasagna and special butters, all with packaging designed by Ave Design.
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