Somaq Branding: Persian Character, Illustration, Visual Identity

Samaq is a Persian restaurant specializing in traditional cuisine. In creating its visual identity, we endeavored to bring the audience closer to the essence of the business in a creative and slightly humorous manner. We achieved this using color, typography, patterns, imagery, copywriting, and other branding elements.

We utilized traditional Iranian personalities in the imagery and characters we've developed. Through the process you can see in the video, we aimed to align these characters more closely with the team's ideas, the brand's identity, and the client's needs at each stage.

Illustrator: Nilofar Hashemi

Art Director: Alireza Qolami

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