Visual Identity Design for a Company dealing in Home Appliances

Terranova is a company that manufactures appliances including driers, ovens, refrigerators and washing machines to name a few. It aims to become the leading home appliances brand in the global market. It is committed to corporate social responsibility and also promotes sustainable development.

The Official Logo for Terranova is well thought of. It symbolises the Company's Field of Work and it's Vision perfectly. The pictorial depiction of a home in green is symbolic of the products that are manufactured with eco friendly technology and are energy efficient.

Why Sans Serif?

A Sans Serif Typeface is chosen for its clarity and legibility at higher and lower scales. It is modern and is best for display. It conveys the brand's core values effectively, including Innovation in the Tech field.

While a lighter green colour is chosen for its association with clean energy/green energy/energy efficiency/eco friendly among others, the white and black colours invoke sophistication and professionalism.

The purple colour is chosen to add a calm, creative and friendly element.