Oreo x NBA: In-Pack Premium & Packaging Design

Oreo x NBA: Specialty In-Pack Premium

Advertising Design 3: Trade Promotion Design Plate

BACKGROUND

In this plate from our Advertising Design course, I proposed a concept of a specialty pack with Oreo in collaboration with NBA's 75th anniversary season. Oreo, being a beloved product for young people and children, offers in-pack premium providing a free random collectible inside Oreo's package as a way of rewarding them especially for basketball fans who also get to watch their favorite teams.

Many players across the league love Oreos as they don't just dunk using basketball, but also fond of the idea of dunking the cookies in milk. Giannis Antetokounmpo, one of the collectibles seen on the left, even talks about his love for the product for two minutes!

Oreo Specialty In-Pack Premium contains 12 packs of Oreo Chocolate Sandwich Original and a free random 75th Anniversary Edition collectible when purchased. The collectibles feature three of the best and well-known talents in the NBA, particularly Antetokounmpo, LeBron James and Kevin Durant.