Mapsy : Real Time Traffic Updates

We were presented with a challenge that required us to create a platform comprising a minimum of two screens, all within a specified time limit. The primary objective of this challenge is to make an application design that provides users with real-time traffic updates. To accomplish this, I drew inspiration from two prominent navigation apps, namely Google Maps and Apple Maps.

By leveraging the familiar and intuitive interfaces of these widely used platforms, I make a design that not only resonates with users but also simplifies their interaction with the application, especially while driving. Recognizing the importance of user-centricity, I want to get the balance between a visually appealing interface and a seamless user experience.

In pursuit of a simplified and intuitive design, I carefully evaluated the key components of both Google Maps and Apple Maps that users find most helpful and impactful :

  • To ensure the design is optimized for on-the-go usage, I paid meticulous attention to the placement and prominence of essential information such as traffic updates, alternative routes, and estimated arrival times.

  • Clear and concise visual cues were strategically employed to enable users to access the desired information at a glance, minimizing distractions and facilitating safe interaction with the app while driving.

  • I also focused on creating a bold yet harmonious color scheme and typography that enhances legibility and clarity in various lighting conditions

Posted on Sep 5, 2023

More by Farid Aqil Ariza (Ija)

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