Design Sprint | Connected Cars

Redefining the Driving Experience in New Zealand

Challenge Addressed: Enhancing the Driving Journey

We set out to solve a significant challenge: How could we transform the driving experience into a safer, more delightful journey for everyone in New Zealand? Our ambition was to reimagine not just the functional aspects of being on the road but to also embed moments of joy and security into the very fabric of driving.

Approach: A Journey Through Innovation

Our method was both systematic and user-centric, unfolding through a comprehensive design sprint that navigated us through several key stages:

Empathy and Exploration: We embarked on an in-depth journey to understand users' needs, complemented by extensive research into competitors, user experience best practices, technological evolutions, and other sources of inspiration.
Refining the Challenge: Our exploration led us to identify and then refine the key problems faced by drivers in New Zealand, sharpening our focus to ensure relevance and impact.
Targeting User Types and Moments: We honed in on specific user types and crucial moments within their driving experiences, aiming our solutions to be both targeted and effective.
Ideation to Solution Development: The team brainstormed various solutions, methodically refining our concepts down to a singular, compelling user experience.
Prototype and Feedback: A landing page, press release, and storyboard were developed to visualize our solution. This was followed by a light-touch validation process with internal staff, gathering initial feedback and insights.

Pain Points Tackled

Our journey to enhance driving tackled several key pain areas:

Fuel Management: We simplified the processes around gas refilling and tracking, addressing a common frustration.
Parking Solutions: We streamlined parking payments and the search for parking spots, making parking less of a hassle.
Personalized Driving Experience: Driving was made customizable to individual preferences, enriching the journey.
Safety Enhancements: We increased the sense of security for both drivers and passengers, addressing safety concerns.
Vehicle Maintenance: Access to mechanics and support for breakdowns was made more straightforward and less stressful.
Delightful Moments: We introduced value-added services to create unexpected joy during drives.

Through our initiative, we aimed not only to alleviate common driving frustrations but also to introduce elements that make every journey more enjoyable and memorable for New Zealanders.