Curt Brand Identity Design

Designing a brand identity for a design studio is a complex process that involves many different factors. Here are some of the key elements that go into creating a successful brand identity for Curt Design Studio:

  • I Researched and understood the target audience: This includes understanding their needs, wants, and pain points. And the target audience are Busy Creators, B2B, etc

  • Defining the brand's purpose and values: A strategy was done from there I figured out the brand's purpose and value which is to help busy creators and B2b design bit-size content for their social media pages.

  • Developing a unique visual identity: In order to design a visual identity that is unique and memorable, and that reflects the brand's purpose and values. I did some research and ended up creating bits (rectangles that come together to form the letter C for the logo mark and used a geometric typography Graphik and Futura

  • Creating a consistent brand experience: The brand experience was inspired by Star Wars wanted to give that galactic feel

Posted on Aug 31, 2023

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