Link coffee shop visual identity
In this visual identity project for Link Coffee Shop, my objective was to capture the modern and friendly atmosphere of the brand. Inspired by the dots and boxes game, I created a visual concept symbolizing connectivity and interaction. The blue and red color palette evoked a sense of calmness and energy, while the Montserrat typeface added modern elegance. Through research and concept development, I integrated dots and lines to represent connections, and incorporated them in the logo, signage, menu, and social media graphics. The result was a cohesive and memorable brand identity that communicated interconnectedness and invited customers to a space where connections and exceptional coffee experiences flourished.
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