Brand, Visual Identity and Collaterals - Vascular Medicine
It was necessary to deliver a communication that identified the company's family history, while positioning it as a center and not just a professional.
The icon emerged from the study and combination of elements from the client's area of expertise, through stylization of the shapes of arteries, veins and capillaries.
The icon also acts as a compositional element in the visual identity, adapting to patterns and image masks, maintaining the communication unit, even without the presence of the brand.
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