Branding and strategy for F*KING BURGER

Our address – is your fantasy

Experience the taste of the forbidden at F*KING BURGER, where every burger is a gastronomic challenge to your imagination. We give you the word and you make up the details yourself, because our cafe is created for those who love to play with flavors and associations.

Try our famous burgers, in which every ingredient seems to hint at something more. Discover extraordinary combinations that can revolutionize your palate.

At F*KING BURGER we are convinced that gastronomy is an art and we want to give you the opportunity to express your creativity and creativity. Our waiters will be happy to surprise you with double-digit dish names and appetizing clues that will only fire up your imagination. So if you're ready to spend an evening in a cafe where every dish is an intriguing culinary puzzle, join us at F*KING BURGER and discover new horizons of flavor and pleasure. What kind of experience F*KING BURGER will give you, – you will find out when you come to us. Enjoy flavors you have never tasted before and let your imagination run wild.

F*KING BURGER is more than just burgers. It's an experiment, it's an inspiration, it's your own personal gastronomic story. Our address – is your fantasy

Mascotte — BABY CKING-BURGER

BABY CKING-BURGER is not just a mascot, it is the embodiment of temptation and passion, like a mysterious flame flaring up in the dark. It is like a sharp spice that raises the temperature of your imagination, melts the ice in your heart and awakens your appetite for life.

When the katana stabs into him, he does not moan in pain, he sings a hymn to the meeting of two passions: the sharpness of the sword and the sweetness of the bun. For that is the real essence of the dizzying mascot "F*CKING BURGER" - to be the bridge between sharp and tender, between hot and cold.

And so he is filled with the hot sauce, which is like a searing kiss, causing him to feel a wave of pleasure. The sauce spreads inside him like a pulsating lava that searingly penetrates his every crease, leaving no area untouched. Like a volcano,

Baby Cking-Burger spews the sauce, unable to hold back this torrent of sweet and spicy pleasure any longer.

Baby Cking-Burger is a symbol of an unbridled appetite for life's spicy and sweet moments. It invites you to a world of pleasure where every burger is a story of passion, attraction and buzz

Strategy and creative basis

We live in an era where User Generated Content (UGC) plays a key role in advertising and brand promotion. F*KING BURGER is a burger shop concept that aims to become a viral phenomenon on social media with its provocative image, bright crimson hues and playful double-digit hints.

F*KING BURGER is more than just a burger joint. It's a movement that goes beyond a simple culinary concept. Actively engaging with its customers a fast food chain that creates interesting and memorable content and skillfully utilizes social media.

The brand slogan "Our address is your fantasy" implies that the most important thing in our branding is the associations and images that each person creates in their head. We only encourage them to do so by providing certain details and elements to stimulate their imagination. Thus, a child will see bright, fun and pink in branding, while an adult will use their imagination to the max and probably share their impressions on social media. This will help make the brand and the establishment itself even more popular and recognizable.

We have created a space for imagination where everyone can find something for themselves. Perhaps it will pique your interest, perhaps surprise or even bewilder you. But that's what makes F*KING BURGER unique. Not only have we provided branding reflective of great food, but we evoke your emotions, stimulate your imagination and provide a platform for you to share your experience with others. Our address is your fantasy.