Elitebeds.ch
☕ Context
For over a century, Elite has been a leading brand in French-speaking Switzerland, specializing in the handcrafted production of beds, box-springs, and mattresses, following the finest traditions. Respecting the health of its customers and the environment, Elite offers Ecolabel certified mattresses and products which guarantee the use of non-toxic materials for human health. Within its wide range of products, Elite presents exceptional bedding solutions tailored to individual body types, requirements, and comfort preferences. These offerings blend cutting-edge technological innovations, natural materials, and artisanal manufacturing technics.
🎯 Objectives
Position Elite as a leading brand in the design and production of Swiss beds and mattresses, for both individuals and professionals in medical, hospitality, and yachting industries. Redesign “Elitebeds.ch” website to increase more traffic to the product pages, encourage contact between prospects and the sales team, and maintain customer loyalty to the brand.
🚀 Challenges
Propose a new strategy through a B2C website that highlights the product catalog diversity and the mattress selector.
Enable contact and appointment scheduling at any time.
Ensure accessibility the website across multiple devices.
Modernize the brand identity by adding a more emotional touch that evokes well-being and prestige.
🕹️ Methodology
Identification of user needs and pain points of the previous website through a study and an exchange phase with Elite.
Prototype: sitemaps, wireframes, web/mobile mockups, and design iterations.
Project management: design specifications and task management for developers, project/client follow-up, and UI/UX quality control.
⛳ Results
The website has successfully conveyed a prestigious image for the brand, increased traffic through improved product and service navigation, and boosted visits to the showrooms.
Wireframes
Website design
L'atelier mini website
Client: Elite SA
Agency: Imedia Sàrl
Art direction, UI-UX design: Priscille Keller, Alain Priser
Photo editing, design: Mélanie Colosov
Video editing: Yann Bétant
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With over 18 years' experience, I help companies meet their users' requirements, which enables me to propose relevant UI/UX solutions in the interest of contributing to the success of their objectives.