Introducing the Threads ‘23 event landing page

Designed to build excitement, drive signups, and overview the programming of our flagship customer event, we worked closely with our front-end dev team to create a fully custom landing page using the visual language crafted by the event design team.

With such a robust set of visual assets, we leaned into some small moments of delight. Lottie animations weave a literal thread through the wordmark, and an interactive marquee brings the event highlights forward.

Catch the full event stream here on our custom-built post-event page.

Art Direction and Design: Liz Reddinger

Event Design: Gabbi Sanchez Mallona, Aditi Ahuja, Olivia Luo

Development: Jamie Kelly, Bhumi Patel, Linda Woo