Created by HARAZDO Agency

Strategy — Vlad Tarabarov

Design — Daniil Lentiuhov

Graphics — Anton Mozherovskyi


The task

Stand out from the competition and prove your progressiveness and modernity.

What we've done

We thought: "What is art - distant images and imagination?

Rather, vivid images built on fantasy and reality. The most popular street art is portraits. Isn't that contemporary art?"

That's why we decided to go with human emotions and created a contemporary art image.

The idea was inspired by the founders' suggestions to inspire the brand with French charm: Paris, elegance, famous artists. We adopted the idea of personifying the brand, creating the creation of a sophisticated French artist. Each letter of the name hints that this brand is for creative hedonists. In order not to distract from the products, we developed a simple, anthropometric, effective design that succinctly corresponds to the designation and distinguishes the product from other paint packages.

We used a black and white color scheme to contrast with saturated colors and chose an emphasizing elegant brand color.

Project Overview

Adré Artó, a renowned name in the art industry, embarked on a transformative journey to reinvigorate its brand identity and elevate its product packaging. This project aimed to seamlessly integrate the brand's core values of creativity, innovation, and artistic excellence into a cohesive visual language that resonates with artists, enthusiasts, and professionals alike.

Brand Identity

The new Adré Artó logo takes inspiration from its artistic origins, embodying fragments of its graphical elements as a representation of creative vision and progress. The logo harmoniously combines shades of green, white, and black – a powerful palette that encapsulates growth, purity, and artistic depth. From the full logo version to its inversions and simplified variations, the brand identity offers versatility across diverse mediums.

Product Packaging

The heart of this project lies in the meticulous design of Adré Artó's product packaging. Whether it's the plastic tubes, metal tubes, or brushes, each package is a testament to the brand's commitment to excellence. The choice of colors, be it black for understated elegance or green for premium distinction, reflects the contents within – a vibrant range of high-quality acrylic paints that invite artists to explore their boundless creativity.

Visual Consistency

Throughout the project, maintaining visual consistency was paramount. From business cards to social media avatars, the brand's aesthetic seamlessly integrates into every touchpoint. The choice of fonts, colors, and graphic elements is deliberate, aiming to create a holistic experience that leaves a lasting impression.

Result

The Adré Artó Brand Identity & Product Packaging Design project culminated in a sophisticated and dynamic visual identity that redefines the brand's presence in the art world. This design journey encapsulates Adré Artó's commitment to innovation, quality, and the artistic spirit that lies within every creation.

Join us in exploring the fusion of creativity and design. Discover a world where every stroke of a brush, every splash of color, and every detail tells a story – the story of Adré Artó.