Scout: The Art Of Mustardry

A Field Guide to the Art of Mustardry.

With every brand project my challenge is to find the core creative concept. This is the idea in which every creative choice ladders up to. In the case of @scoutmustard , it is the ironic concept that you cannot survive without this mustard. It’s not a commodity, nor a novelty, it’s a necessity. So, naturally, we had to create a mustard survival guide.