Valentis is a Swiss pharmaceutical company with a long tradition on the European market, which successfully combines the forces of science and nature. In Poland, its products have been known and recommended by medical circles for over 12 years. One of the brand's most popular products is the KERABIONE series of supplements - popular products for strong eyelashes, hair and nails. We carried out comprehensive activities for this and other popular brands from Valentis' manufacturer profiles.

Workshop and strategy

Prior to the start of regular activities, we developed a strategy for the brand's presence in the digital channel, the main aim of which was to increase brand recognition and sales in the online shop. The strategy was preceded by a workshop with the client, in which we analysed the brand's existing activities and the architecture of selected brands in digital. After developing a coherent and effective plan, we started activities on profiles that showcased all products of the Valentis manufacturer with a strong focus on the two most popular series of dietary supplements - Kerabione and Flexus products.

Guide content

The range of nutritional supplements from Kerabione provide comprehensive support for anyone struggling with hair loss or brittle hair or nails. Problems in this area are often very complex, which is why it is very important to educate and share proven tips that will bring value to users, and to us as an agency greater reach and engagement with the communication we provide. A good example of this is the educational carousels we periodically published on Instagram and Facebook posts that generated more traffic to the website - especially to the BLOG tab.

Product placement on TikTok

Looking for another effective channel through which we can increase product visibility and ultimately sales, we started publishing videos and advertising activities on TikTok.

Advertising campaign

What goals and challenges did we face?

The client approached us due to declining sales in the online channel. The campaign was experiencing a low ROAS and the adverts were constantly being blocked due to current restrictions on the sale of dietary supplements.

We began our advertising activities by identifying the needs of the target group. We developed a campaign plan based on mix formats to reach the potential customer along the entire customer decision pathway. The first contact with the brand could be made through a TikTok Ads campaign, and we closed the deal with a dynamic campaign on Facebook and Google.

We structured the remarketing groups in such a way that we could generate the highest possible revenue at the lowest possible cost. In the end, the online shop achieved its highest revenue ever during our efforts.