Pantheon Labs

final brand assets created for Pantheon Labs — a venture studio that connects startups and idea generators with the capital and expertise they’ll need to make their product a success

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The identity mark was inspired by this foundational brand value — connection. The monogram letter 'P' is constructed from simple geometric shapes that piece together, but have shifted. This small shift creates a sense of energy and activation, and is representative of how Pantheon Labs benefits from its partnerships as much as its customers benefit from their engagement with the brand. The overall design aesthetic is bold, bright, engaging