Brand Challenge Project Design

Each month Awfully Great hosts a passion project collaborative brief. As a brand studio that works often with Food & Beverage companies, we love putting together these projects. This brief brought us the opportunity to create a fermented food brand for the following company—

Discover BOONE'S Fine Fermented Foods, a pickle company that blends the allure of the Old West with the art of fermentation. Inspired by Emily Boone, a pickle enthusiast from a long line of passionate preservers, our story began in a quaint frontier town's kitchen. With a commitment to preserving nature's treasures, Emily embarked on a journey to share her delicious pickles. Today, BOONE'S offers a range of handcrafted flavors that capture the essence of a bygone era, infused with a touch of pioneering spirit. Taste the legacy and savor the flavor of BOONE'S Fine Fermented Foods.