Recreation — unused concept

reposting this exploration as a case study — unused brand assets / visual identity design concept created for Recreation, a Houston-based eatery that would boast family-style fare and innovative grazing boards made from locally sourced ingredients. This design direction sought to celebrate the mashup of sophistication and southern flair.

—

The restaurant concept was inspired by the cherished moments shared daily around the dining table. Ultimately, it opened under another name and became a new conversation-starter and HTX staple.

from 2020