Freja - Desktop Home

Freja - Website redesign

Kuroa wanted their site design to feel a step away from other bedding brands, correlating more with the world of sustainable fashion. We explored colour palettes, landing on one inspired by mid-century design. Inspired by shapes from this era and the Kuroa 'a' we added a rounded top right corner on photos in static and interacting on hover, and overlapped blocks of colour with the photography. With lots of detail to share about the brand and products, we divided the pages into 'How' and 'Why' in the navigation, to allow consumers to discover more about Kuroa.

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