Logo design for client's consulting business.

The design concept for The Inside Scope logo drew inspiration from the intricate prisms found within microscopes, reflecting the client's area of expertise. The goal was to create a visually captivating representation that struck a balance between engaging, and not being overly literal.

To achieve this, a geometric and abstract shape was created to symbolize the dispersion of light through the prism. This design approach added a touch of modernity and interest while staying true to the core concept.

From the outset, the client expressed a desire for a vibrant and distinctive design that would help differentiate them from others in their field. Drawing inspiration from the bold colors of the 1980s, I carefully selected energizing shades that harmonized with the overall iconography.