Loop Lab - Fitness Brand Identity

Loop Lab is a new fitness brand that aims to provide high-quality fitness equipment, apparel, and digital services to fitness enthusiasts and professionals. The brand focuses on creating innovative and functional products that enhance performance and inspire individuals to achieve their fitness goals.

Loop Lab were looking to create a strong and visually appealing brand identity that captured the brand's essence of innovation, performance, and inspiration, while appealing to the target audience. The brand identity had to be versatile and adaptable across various platforms, including physical products, packaging, digital platforms and marketing material. The design also had to be forward-thinking and have a timeless appeal, while also being adaptable to future brand expansion and product offerings.