Esquimó Ice Cream Parlor Rebranding

The finest ice cream shop in town renews its former glory

Considered one of the most iconic establishments in the city of Espinho, Esquimó enjoyed great popularity since its birth almost 50 years ago. However, its logo has remained unchanged since and no longer reflects the quality of the product.I kept the brand's visual identity concept in this exercise while reinstating it as a sophisticated premium ice cream parlour