On The Go-Travel agency

The "ON THE GO" brand is a travel agency that caters to B+/C+ buyers who seek adventure and exploration. The brand identity is designed to capture the essence of a reliable and trustworthy travel partner that is always ready to take customers on unforgettable journeys. The logo is clean and simple, featuring light and dark blue colors, creating a sense of calmness and dependability.

The O letter in the logo is shaped like a location symbol, representing the brand's commitment to helping customers find their way to exciting destinations. The G and H letters contain arrow symbols, reflecting the brand's vision of guiding customers towards new and exciting travel experiences.

The brand's buyer persona, B+/C+ buyers, is a group of adventurous travelers who are willing to explore new destinations and cultures. They are also looking for a reliable and knowledgeable travel agency that can offer personalized travel experiences.